Mortgage quality assurance services provider Quest Advisors has launched a rebranding campaign to better reflect its increased focus on compliance.
The rebranding effort includes the development of a comprehensive marketing strategy, logo design and (coming soon) redesigned website. It also includes a redesign of the company's promotional materials and print advertising, as well as the development of a tradeshow exhibit.
‘Our timing is somewhat serendipitous,’ says Charles Sewright, president and CEO of Quest Advisors, in a release, referring to implementation of the Consumer Financial Protection Bureau's new ability-to-repay/qualified mortgage rules going into effect Jan. 10.
‘We needed to compete more formidably on a national level, and the rebranding highlights our niche status as mortgage quality assurance and regulatory compliance experts,’ adds Sewright. ‘Our commitment, since starting Quest Advisors in 1995, to understanding the industry and providing clients improvements and solutions is stronger than ever. Now, our brand, our materials and our strategy all support that commitment.’
Quest Advisors provides compliance and quality control guidance to authorized mortgage lenders across the country. Its services help clients avoid pitfalls and problems caused by regulatory non-compliance, as well as from potential fraudulent activity, allowing lending institutions to concentrate on their goals and profitability.
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