Centerville, Va.-headquartered Internet mortgage leads provider ReliantLeads.com has begun serving end users directly in response to recent market events. By servicing end users such as loan officers and mortgage brokers directly, ReliantLeads.com says it can regulate the quality of the mortgage leads that it generates more closely. In the past, other mortgage lead companies could simply buy their mortgage leads at a wholesale rate, mark up price and oversell the leads – causing a drop in lead quality.
In addition, the company has developed a new lead-selling platform that allows members to browse and view real-time mortgage lead inventory. Upon seeing a mortgage lead that matches the desired criteria, a loan officer can immediately download and instantly view, print and use the lead, the company explains.
Members of ReliantLeads.com can also return any inaccurate mortgage leads or leads that have disconnected phone numbers or are otherwise unworkable.