Marketing and real estate specialist Rob Talbot – who previously held senior management positions with Napster, Sony and Move Inc. – has joined RealtyTrac as senior vice president of marketing.
As per a press release, Talbot is an accomplished senior marketing executive with expertise in customer acquisition, business development, product strategy and advertising analytics. Most recently, he served as vice president of marketing at M-GO, a digital entertainment company that specializes in digital streaming of movies and TV shows. Prior to M-GO, he was vice president of marketing at Napster, a leading global music service, where he was responsible for acquiring and retaining subscribers as well as maximizing e-commerce sales. Talbot has also held senior management positions at Move Inc., Cinemanow Inc., Sony Pictures Digital Network, Lifetime Television and HBO.
In his new role, Talbot will oversee the company's marketing and public relations departments and implement new marketing strategies. This includes overseeing the RealtyTrac Network, an exclusive broker offering available to leading independent and franchised brokerage companies throughout the country.
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