Rocket Companies has unified its real estate search platform with its mortgage lending platform to create a single resource where home buyers can search and purchase homes, making the process swifter and more efficient.
The Detroit-based fintech has bundled these services at Rocket.com, a single portal where consumers can search, purchase and manage their home financing with an intuitive, AI-driven experience.
Rocket says its goal is to simplify and accelerate the home buying process. By combining home search and home financing on a single unified platform, buyers will have an edge in markets where inventory is tight and homes are getting multiple offers, as they will be able to get to closing with fewer steps.
As the firm points out in a release, traditional home search platforms usually do not provide buyers with the necessary guidance or actionable options once they find a home and are ready to move forward.
“Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership,” says Jamie Belsky, chief product and design officer at Rocket, in the release. “The platform combines Rocket Mortgage’s award-winning service with Rocket Homes’ search and deep property insights. By leveraging AI technology, we are making buying a home more accessible and achievable for everyone.”
At the heart of the site is Rocket’s AI Agent, which provides 24/7 support, answers real estate and mortgage questions and keeps clients and real estate agents informed about interest rates and market trends.
In addition, the AI Agent streamlines tasks such as filling out applications, connecting users with Rocket Mortgage bankers and offering guidance throughout the process.
Since its launch, this tool has tripled Rocket’s conversion rate from website visits to loan closings, the firm says.