Sales Boomerang and Mortgage Coach Tap Shelli Holland as Chief People Officer


Shelli Holland has joined Sales Boomerang and Mortgage Coach as chief people officer.

Holland has nearly two decades of experience developing people strategy at leading North American and global SaaS companies. Prior to joining Sales Boomerang and Mortgage Coach, she guided the people function of Phone2Action as it acquired two companies, rebranded as Capitol Canary and completed a successful exit through its acquisition by Quorum.

Before that, she held leadership positions at Frontpoint, a developer of smart home security systems, and Ellucian, a global higher education technology company.

During her tenure at Rosetta Stone, she managed the company’s HR procedures during its transition to a SaaS model and preparation for its IPO. Holland has also served as a people and change consultant at multinational professional services firm KPMG.

In her new role, Holland will guide the culture, policies and people strategy that motivate the Sales Boomerang and Mortgage Coach teams. Her early priorities lie in fostering a unified, employee-led company culture; driving strategic business objectives through the adoption of technology; defining performance metrics for departments and roles; and developing an improved internal communications strategy that helps employees better understand the business rationale behind resource allocation.

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