Sales Boomerang Tees Up Borrower Intelligence Tool

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Sales Boomerang, an automated borrower intelligence and retention system, has rolled out the beta release of Prescriptive Scenarios, a product line of “smart” loan scenarios designed to identify the ideal loan for each borrower.

“Prescriptive Scenarios represent a huge leap forward in mortgage borrower intelligence and retention,” says Sales Boomerang CEO Alex Kutsishin. “We listened carefully to our clients’ desire for a fuller understanding of each borrower, including not just the opportunities they represent but also their real-time ability to qualify for those opportunities.”

The beta release includes three categories of Prescriptive Scenarios:

  • Rate-and-Term Scenarios are triggered when (a) a lender could refinance the borrower into a new loan with a better rate, better loan terms, or both; and (b) the borrower is credit-qualified for the lender’s available conventional, FHA Streamline or VA IRRRL refi programs.
  • Cash-Out Scenarios are triggered when (a) a borrower has enough equity in their home to draw out cash for reasons such as making home improvements or paying down another debt; and (b) the borrower is credit-qualified for the lender’s available conventional, FHA or VA cash-out refi programs.
  • FHA Mortgage Insurance (MI) Removal Scenarios are triggered when (1) a borrower with an FHA loan has 80% or greater equity in their home; and (b) the borrower is credit-qualified for the lender’s available refi programs.

Sales Boomerang leverages real-time pricing data from Optimal Blue to ensure Prescriptive Scenarios reflect a lender’s current loan rates. Additionally, lenders can personalize Prescriptive Scenarios by layering on additional intelligence (for example, a borrower’s credit card debt load) or setting custom thresholds for criteria like home equity or loan-to-value (LTV) ratio.

Photo: Alex Kutsishin

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