Unify Rolls Out Mortgage-Lead Add-On for Core Platform


Mortgage business growth platform Unify has introduced the Prequalified Leads product to its suite of software tools, offering clients an add-on lead enablement solution that works with its core platform workflow and marketing automation technology to initiate the mortgage prequalification process.

Unify says the solution gives users prequalified mortgage information without impacting customer credit scores and enables prioritized outreach efforts by tracking approved mortgage leads.

Incorporating Prequalified Leads into the platform improves operating efficiencies as users can manage and reduce costs by controlling the number of lead purchases, Unify says. In addition, users tracking mortgage approvals can save time by setting up automated responses within one system.

“Unify understands the current economic conditions and how that can affect the hyper-competitive mortgage market,” says Rodney Eten, director of application development. “Our goal is to continue to provide our clients with industry-leading product solutions that enhance their business. Introducing Prequalified Leads to our portfolio of product offerings allows us to provide a unique cost-saving solution to differentiate verified leads for our customers.”

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