UWM Debuts Broker Analysis Tool

Birmingham, Mich.-based United Wholesale Mortgage (UWM) is now offering Account Success Report (ASR), a proprietary system that tracks and analyzes brokers' loan quality, efficiency and production.

According to the company, ASR's functionality resides within UWM's broker portal, where it can be accessed 24/7 by brokers and is updated with new statistics on the first of each month. ASR's dashboard offers a snapshot of key performance indicators such as submission to close percentage, volume closed in dollars, approved loan percentage, average touches by underwriters, FICO score average, loan-to-value average and more. Brokers are scored and assigned status ratings, and each status accompanies different benefits to doing business with UWM.

‘The idea behind the launch of ASR is simple: we want to provide our customer base with detailed information on their success with UWM and the type of business they are sending,’ says Mat Ishbia, president of UWM. ‘We are providing transparency into how UWM measures each account, enabling them to work on improving these metrics. Our ASR is more focused on their loan quality and efficiency with UWM, rather than production or other aspects.’


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