To enable mortgage loan originators (MLOs) to optimize their sales workflow, provide borrowers with immediate eligibility decisions, and present loan options in an easy-to-understand manner, Vantage Production, specializing in customer relationship management (CRM), marketing, sales and content solutions, is integrating Equifax's consumer tri-merge credit data into its Vantage Integrated Production (VIP) platform.
As per a company press release, VIP is an all-in-one marketing, sales and CRM solution that delivers enterprise-class capabilities to lenders desiring compliant, automated marketing and CRM for improved loan origination results.
The integration of Equifax's Credit Hi-Lite with VIP will help MLOs help borrowers make the best decisions for their personal financial needs. Instant access to credit information allows lenders to approve applicants faster, reduce the risk of application fraud, decrease time-consuming manual verifications, and deliver a better experience for consumers, Vantage claims.
