Vantage Production, offering customer relationship management (CRM) solutions for mortgage lenders, recently launched Vantage Integrated Sites, a series of websites aimed at driving Internet-based mortgage loan sales while increasing lender control over origination compliance.
The goal in launching the series is to deliver the company's Vantage Integrated Production (VIP) CRM solution to both direct and referral distribution channels.
The first of these new websites is Vantage Retail Sites. In a release, the company claims Vantage Retail Sites allows both the lender and the loan officer to build their brands and effectively promote themselves and their products, while providing an improved customer experience. What's more, it allows borrowers take advantage of relevant, timely news and information, enter short or full 1003 mortgage applications, and check on the status of their application while in-process.
‘Our goal is to maximize lender revenue and productivity while ensuring compliance across all sales channels," says Paul Zoukis, CEO of Vantage Production. ‘Prior to this launch our focus had been on traditional retail and call center sales. With Vantage Retail Sites, we now empower lenders to safely and easily expand their Internet business."
"While websites have been available for years, they must be integrated within the CRM framework to be truly effective," Zoukis adds. "This allows the Internet to be managed like all other distribution channels, with leads effectively captured and managed, the sales process made as consumer-friendly as possible and the MLO relieved of virtually all unnecessary tasks."
Vantage Production will next unveil Vantage Partner Development Sites, a solution to support lenders in the development of referral channels, followed by Vantage Mobility, a version of VIP that will optimize the CRM experience on smartphones and tablets.
"The rapid adoption of VIP by some of the largest and most progressive lenders in the industry is confirming the need for new solutions that can meet regulatory compliance mandates without sacrificing revenue growth," says Zoukis. "With the introduction of Vantage Retail Sites, followed by Vantage Partner Development Sites and Vantage Mobility, we are demonstrating our investment in making sure our customers are empowered to safely maximize any sales channel or new technology."
