Woodward Asset Capital, a developer of technology for the real estate and mortgage servicing industries, has acquired Homesource Realtors, a Michigan real estate brokerage.
What's more, Woodward has re-branded Homesource as SellerNation.
As part of the deal, Woodward has retained Homesource's office in suburban Detroit, which was already powered by Woodward's technology.
The office, the company says in a release, will serve as a blueprint for additional corporate-owned locations to open in other markets over the next 24 months.
SellerNation will be focused the seller's side of the transaction, Woodward says. This is a different approach compared to real estate marketing giants like Trulia and Zillow, which have focused on content and search – and Redfin and Zip Realty, which are more focused on the buyer experience.
‘This acquisition makes sense as we strategically grow our business into a vertically-integrated family of real estate technologies and services that work together cohesively and efficiently,’ says Rodney Carey, CEO of Woodward Asset Capital. ‘We're excited to grow a consumer brand that will change sellers' expectations and bring transparency to a market where traditionally there has been none.’