Roostify Adds More Optimal Blue Tools to Lending Platform


Digital lending technology specialist Roostify has expanded its relationship with Optimal Blue, a provider of secondary marketing automation tools, to further automate the digital lending experience for its clients by embedding Optimal Blue’s pricing capabilities directly into its platform.

Roostify has been using Optimal Blue’s product eligibility and pricing (PPE) technology to support lead generation efforts since 2016. Now, the enhanced integration enables their digital lending platform to deliver Optimal Blue’s robust, accurate pricing options directly to loan officers and borrowers, without ever leaving the Roostify environment.

The enhanced integration enables loan officers to access product and pricing information, and seamlessly share this data with borrowers at any time, from anywhere, through a fully mobile-optimized solution. The ability to access this data at the immediate point of need equips users with added flexibility and ultimately increases loan officer productivity and borrower engagement.

“Optimal Blue is committed to working with technology-forward partners that truly understand the incredible value of delivering accurate product and pricing to all relevant access points within the loan lifecycle,” says Bob Brandt, vice president of marketing and strategic alliances at Optimal Blue. “We are pleased to expand our relationship with Roostify as they leverage our robust APIs to improve the digital mortgage experience for lenders and their clients.”

“Our partnership with Optimal Blue has been a significant value add for several years, starting with lead generation,” adds Rajesh Bhat, co-founder and CEO of Roostify. “With the enhanced integration of their PPE technology into our platform, we now have real-time borrower approval that elevates the customer experience and is best in class.”

Photo: Rajesh Bhat

Notify of
Inline Feedbacks
View all comments