Modex, a platform that uses mortgage data to connect mortgage LOs with employers and vice versa, is now integrated with OptifiNow, a provider of mortgage CRM software.
In a disrupted market, mortgage professionals are increasingly interested in leveraging data to help make strategic decisions about their business, OptifNow says in a release.
Modex’s integration with OptifiNow enables wholesale lenders and recruiters to see loan officer production data, including volume and type, in a single click.
Access to lender beneficiary data empowers wholesale lenders with an understanding of how they stack rank against competitors and what percentage of market share they have in a given location, as well as a granular view of data in specific geographical representation zones.
In line with OptifiNow’s mission to streamline sales and marketing, Modex offers a new avenue for strategic targeting and robust analytical reporting.
“Making decisions without data is like blindly throwing darts at a dartboard,” says Linn Cook, vice president of sales at OptifiNow, in the release. “Now our customers can be more strategic and more efficient at scale. It makes lenders smarter in a way they’ve never been able to be before.”